Ways to promote your brand – from the experts….
5 Reasons to “Tee-up” your Brand!
- Branded Tee shirts are Annually a top 5 Promotional product
In 2020 ASI released their impressions study that showed in 2019 Tee shirts were the #2 most popular promotional product and that 63% of consumers keep a promotional tee shirt for an average of 14 months. 58% of respondents keep the Tee from 1-4 years. Tee shirts also have one of the broadest appeals for consumers because they can be easily be geared for a target market to range from Toddlers to Silver Surfers.
- The gift that keeps on giving
Tee shirts are affordable to give as a promo. Let’s compare it to everybody’s favorite go to social media platform, Facebook. In a recent article by Hootsuite they revealed that the average Cost-Per-Click (CPC) for an view on Facebook is $0.27 each.
In a Survey done by the PPAI (Promotional Product Association International) showed that 58% of respondents keep a promotional product anywhere from 1 year to more than four years. So even if the recipient uses the item only once per week, that is a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during its lifetime. The cost per impression could be as low as $0.035 each.
- They Enhance Marketing Campaigns
ASI’s recent survey also showed that adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product can help achieved maximum impact of other advertising mediums, up to 69% increase in brand interest and 84% in creating a good impression of the brand. The survey also revealed that 76% of people were better able to recall the advertiser in a print or online ad if they had received a promotional product in the previous 12 months.
- Positive Impact on Brand and Industry Image
A recent study at the University of Georgia showed the recipients of promotional products have a significantly positive opinion of a business through
- Increase in positive overall image of the industry the advertiser was representing
- More positive perception of the business itself
- Higher likelihood of recommending the business to others
- Higher likelihood of continuing patronage to the business
- Fun and Handy
People love receiving promotional products, there’s no denying it. Whether it’s a child playing with a yo-yo from a local bakery, or someone using their reusable tote at a local market or store, promotional products are welcomed in all walks of life. 90.4% of people surveyed reported either currently owning or possessing a promotional product that they received within the last 24 months.