Ways to promote your brand – from the experts….

 

5 Reasons to “Tee-up” your Brand!

  1. Branded Tee shirts are Annually a top 5 Promotional product

In 2020 ASI released their impressions study that showed in 2019 Tee shirts were the #2 most popular promotional product and that 63% of consumers keep a promotional tee shirt for an average of 14 months.  58% of respondents keep the Tee from 1-4 years.  Tee shirts also have one of the broadest appeals for consumers because they can be easily be geared for a target market to range from Toddlers to Silver Surfers.

  1. The gift that keeps on giving

Tee shirts are affordable to give as a promo.  Let’s compare it to everybody’s favorite go to social media platform, Facebook. In a recent article by Hootsuite they revealed that the average Cost-Per-Click (CPC) for an view on Facebook is $0.27 each.

In a Survey done by the PPAI (Promotional Product Association International) showed that 58% of respondents keep a promotional product anywhere from 1 year to more than four years.  So even if the recipient uses the item only once per week, that is a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during its lifetime.  The cost per impression could be as low as $0.035 each.

  1. They Enhance Marketing Campaigns

ASI’s recent survey also showed that adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases.  The use of a promotional product can help achieved maximum impact of other advertising mediums, up to 69% increase in brand interest and 84% in creating a good impression of the brand. The survey also revealed that 76% of people were better able to recall the advertiser in a print or online ad if they had received a promotional product in the previous 12 months.

  1. Positive Impact on Brand and Industry Image

A recent study at the University of Georgia showed the recipients of promotional products have a significantly positive opinion of a business through

  • Increase in positive overall image of the industry the advertiser was representing
  • More positive perception of the business itself
  • Higher likelihood of recommending the business to others
  • Higher likelihood of continuing patronage to the business
  1. Fun and Handy

People love receiving promotional products, there’s no denying it.  Whether it’s a child playing with a yo-yo from a local bakery, or someone using their reusable tote at a local market or store, promotional products are welcomed in all walks of life.  90.4% of people surveyed reported either currently owning or possessing a promotional product that they received within the last 24 months.